There are billions of websites over the Internet yet conversion optimisation is a topic that isn't known by many people. So after directing a good amount of traffic to your website, you notice that a lot of this traffic isn't converting into paying customers, subscribers etc. This blog post from Advocado brings you 5 tips that will help you increase the conversions on your landing page.
When creating content and structuring your website, it's crucial to understand the specific audience you're targeting. A website should not be too broad or try to appeal to everyone; instead, it should be tailored to a defined audience. Every piece of content on your site should be thoughtfully considered and serve a purpose for your visitors. Your landing page, in particular, should be optimized to meet the needs and interests of your target audience. Additionally, all information on the website should be relevant and valuable to those who visit it. By focusing on a specific audience and providing targeted content, you enhance user engagement and increase the effectiveness of your website.
The Call To Action (CTA) is one of the most critical elements of your landing page. It guides visitors toward a specific action, such as signing up, making a purchase, or downloading a resource. A strong CTA should be compelling and persuasive without being overly "salesy," effectively encouraging users to act. It's essential to test different aspects of your CTA—like the wording, color, placement, and size—to see what resonates best with your audience. For instance, changing the button text from "Submit" to "Get Started" or adjusting its placement can significantly impact conversions. By continually experimenting and refining your CTA, you can optimize your landing page to achieve better results and drive more desired actions.
Visuals matter equally as much if not more than the written content on your website. Visuals and creatives on your website keep the users engaged with your content as they appeal more than words and are more attractive and less boring than them. Your job as someone trying to optimise the conversion rate of your landing page you should experiment more and more with your visuals and creatives and use them to your advantage as much as you can. One simple tip here is to make sure that your website doesn't look 'boring' and looks interesting so that it catches the attention of the viewer, keeps them hooked, gets your point through to them and ultimately converts them to customers, subscribers etc.
The structure of the website and the way it flows matters the most, when optimising and even setting up your website for the first time what matters the most is structure and flow of your website. Look at it like this- treat your website like an online recreation of an offline store, of course when setting up your shop or a store you want it to be structured perfectly so that the shoppers have no problem navigating through the store, looking for and buying stuff. In short you would want everything to be structured perfectly so that you can improve the user experience and have them flow easily and without much thought, you need to do exactly the same with your website so that your users are not confused and can easily look for and find whatever they came for without much thought and hassle.
People are afraid of the unknown, they are afraid of the unexplored. Everyone needs some assurance whenever they spend their money or time on anything and your website is no different. Your website should be backed by good numbers, reviews and testimonials. What this essentially does is that it provides the users and visitors of the website with some initial confidence about your business and work so that they don't feel like they are going to be the lone users of your services, make them feel at ease and part of something bigger, having some numbers and reviews or testimonials on your website assures them and instil within themselves a sense of security and trust about your services and whatever is that you offer on your website.
