Advocado publishes a collection of Ad creatives and copies every week. The goal behind this is to propagate and spread these Ads to a wide audience, under each ad we have a breakdown for each Ad in brief to ensure that the readers can understand the meaning and intent behind each Ad.
This is week 1 and below are some of the most Ads that we have collected this week.
Following the release of the much anticipated marvel movie "Deadpool & Wolverine" Heinz displayed a classic example of moment marketing, where they have tried to get attention of the people by relating them to the two famous superheroes.In the ad creative they use their own bottles of condiments to show familiarity with the superheroes, They equate the ketchup with Deadpool and the Mustard is equated to Wolverine.
In this Ad creative below, We can see that there is some change in a bowl along with some car keys and postcards. This is a sight at many households where people have similar bowls around the house or usually at the front door to house these things, now we can also see that there is some change in the bowl. This change is something that people don't usually care for too much.But this one sight of the bowl hits people with familiarity and connectivity as everyone has bows like this around the house, What's beautiful about this ad is that Burger king very smoothly connects the remaining change with their food, what this means is that "YOU" can get a CRISPY CHICKEN for THE COINS YOU LEAVE NEXT TO YOUR CAR KEYS.
At a time when shiny and maximalist ad creatives were the trend, Volkswagen went the other way and went minimal, this Ad creative right here is one of the legendary print Ads of all time. Volkswagen uses a big picture of their car along with a single word "Lemon" the single word headline was dreaded by copywriter of that time, but Volkswagen embraced the single word headline as it did wonders to catch people's attention.The ad creative has information about the quality control process at the company's factories and in the end it says "We pluck the lemons, you get the plums" hinting to the fact that each and every car of Volkswagen is perfect and checked thoroughly.
The water company that changed everything. Liquid death is a company that changed the way how a beverage company advertises, they are a brand that sells water in cans that like beer cans. The reason? it's simple, they have positioned themselves for people who feel left out at parties and feel uncool not drinking alcohol.By making the packaging look like alcohol, they allow the people to fit in at the parties.Now, in this Ad creative they leverage the power of haters and hateful remarks about their brand. The brand has always had sarcastic form of advertising and they have embraced it since day 1, here very smartly they have used what appears as a hateful facebook comment about their product and instantly they used it in their advantage by using the famous sarcastic advertising they are known for
Fiverr released this Ad at the peak of the A.I hysteria, especially within the creative people where they feared that A.I or artificial intelligence would steal their job and put them out of work.Here Fiverr uses a bold headline to get people's attention, now the headline worked because it somehow confirmed the people's beliefs of A.I taking their job. Which is the biggest reason why people would stop and look at their As. Now the most beautiful part about this Ad is that just below the attention grabbing headline we have some small text that says "to the next level". The brand first confirmed the people's fear and then instantly challenged it, making it a remarkable and memorable Ad.
