Prepify is a new age community learning platform. Which helps students in India prepare for their competitive exam after their high school. They leverage multiple new age learning methods, which helps the students ease their preparation and in turn increases their chances of getting into their dream colleges.
The Problem:
With an ambitious goal in their mind, and a phenomenal product ready to disrupt the test prep market forever, there were some problems that the client had to take care of:
- Creating a high converting website.
- Having a memorable and unique logo.
- Running a marketing campaign for the product.
- Brand color and typography that resonates with the brand.
- Organic content creation to boost the visibility of the product.
The solution:
The image was pretty clear, we had to focus on creating a strong and robust brand identity which would bring in organic traffic. As trust was one of the main pillars in the client’s industry. With brand book completely set and approved we were in action. And here’s what we did:
1) We went crazy and created loads of organic content over instagram and youtube.Which inturn increased this spirit of community based learning and helped the brand to grow a considerable amount of followers.
2) We launched multiple marketing campaigns over different channels to increase visibility towards the products and services.
3) SEO was one of the main tasks, and within 2 months we ranked the website on top of google for multiple search queries.
4) Brand design was what made the company unique. Leveraging psychology, we chose the appropriate color palette and chose a unique font for the company, which made it stand out.
The result:
- 2000+ users
- 800k+ views on YT
- CTR of 3% over ADs
- 6 figured revenue
